So Craig (my brother) cought the 2:10 showing of  Food Inc, the movie.  Before it ends, like 10 minutes before, he decides to address the entire theatre.  He introduces himself and tells everyone all about O’Brothers. He continues to tell all the theatre go’ers that if they mention his name their entire meal will be picked-up by us!! Holy S!%&*, I say. “You got to be kidding me”. He responds with that there were only 30 or so, but still.  

He went back to sit through a second showing (I know, he’s a nut) of the same show. Yes, he addressed the theatre yet again, but this time he handed out free burger cards instead.  Much better.  Hopefully we’ll see some redemptions.